Introducing our new brand

When we founded Baseten in late 2019 to power the next generation of AI-powered products, we weren't sure exactly how AI would evolve. What we did know was that the success of AI would be inextricably tied to the infrastructure that supports it.

Fast-forward to 2025 and AI is everywhere. This is a moment like no other, and we are proud to power inference for some of the best AI experiences in the world. Leading AI companies like Abridge, OpenEvidence, Gamma, and Writer use Baseten to provide the best possible inference across millions of users.

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Leading AI companies use Baseten to power their inference.

Inference in production is the destination for most Gen AI models today. Doing inference well in production means it’s fast, reliable, and cost-effective. We’ve built an entire inference stack for every step of the journey to get there, and are excited to extend that this week with some exciting product announcements (watch this space!).

At Baseten, we obsess over details; from how we talk to our customers, to what our CLI looks like, to the in-app experience. Our visual identity has evolved over the last few years, but most recently we felt that our design system, logo, and style didn’t quite have the versatility and expressiveness that we’d like to convey those details. We worked with the talented team at Basement to rethink the building blocks of design we need for the next phase of our journey - we hope you like it!